News & Insights

Latest news & Insights

Stay up to date with the latest from across the industry, expert advice & company news.

All news & insights

Why your AI is only as good as the data foundations on which it is built

Many of the questions organisations want AI to answer depend on connecting imperfect data first.

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Barb announces award of Establishment Survey contracts to RSMB, NatCen and Ipsos

Barb, the industry’s standard for understanding what people watch, has appointed…

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Panel Balance: Essential to Creating and Maintaining an Effective Audience Panel

Getting a perfectly balanced sample is the dream for any research panel.

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